PRIDE To Release On-Demand Service

Instant Internet Video Service to Launch on October 15th

PRIDE FIGHTING is proud to announce the launching of PRIDE FIGHTING ONDEMAND!, an online service that will unlock PRIDE FIGHTING’S archives to the internet public. In addition to past events, classic bouts, hardcore knockouts, and behind the scenes footage, the service will also feature live pay per view events via internet streaming. PRIDE FIGHTING ONDEMAND! will debut on October 15th via PRIDEFC.COM.

PRIDE FIGHTING ONDEMAND! will provide an alternate avenue for fans who do not have access to standard pay per view outlets. Available 24 hours a day, 7 days a week, the service gives fans an opportunity to watch their favorite fights and fighters whenever and wherever they like. The service will be available worldwide except for Japan, Korea, Croatia and Brazil.

PRIDE FIGHTING ONDEMAND! will be built and supported by Entriq’s (www.entriq.com NASDAQ: NPSN) industry leading commerce and security solutions. The Entriq services will enable PRIDE FIGHTING to make events available on a pay per view, subscription or advertising supported basis and control the distribution of the content to defined geographies.

Upon launch, more than forty bouts will be made available online including the 2004 heavyweight grand prix (featuring Fedor Emelianenko’s dominating run through the 16-man tournament) and the 2000 absolute weight grand prix (featuring Mark "The Hammer" Coleman’s legendary performance in PRIDE Fighting’s first ever tournament). Additional fights will be made available to the library on a weekly basis. Pricing for individual fights will be $1.99 and subscriptions will be available in 1-month, 3-month, and 6-month packages.

In addition, PRIDE FIGHTING’S first show in America, THE REAL DEAL, will be available on PRIDE FIGHTING ONDEMAND! for $39.95. THE REAL DEAL premieres on Saturday, October 21st at 9PM ET/6PM PT.